PENGEMBANGAN INOVASI, LABEL, LEGALITAS DAN PEMASARAN PRODUK KRIPIK BERBASIS IKAN LELE PADA USAHA KECIL MENENGAH (UKM) DI DESA KEJAYAN KECAMATAN PUJER KABUPATEN BONDOWOSO
Abstract
Small and Medium Enterprises (UKM) in Kejayan Village are diverse, starting from street vendors, hawkers and marketers of local products, most of the people are farmers, so that for their daily life many depend on farming products, which incidentally yields the harvest. within 3 to 4 months, some are passive freshwater fish cultivators (pokdakan) and some are still active today. It was from here that the KKN STAI Al-Maliki Posko 1 students took the initiative to be included in the Student Creativity Program (PKM) so that they could help more optimally in developing the businesses of fish cultivators such as Mr. Muzayyin et al. (Fish Farmers). The catfish processing and marketing system used by Mr. Muzayyin et al. currently it is considered very conventional and only relies on buyers from certain circles who are prioritized only to those who order it. Therefore, new ideas or strategies are needed in terms of Product Development, Innovation, Promotion, and distribution of products that are right on target, effective and efficient but produce encouraging sales, so that it is hoped that they can advance or improve the economy of all members and can increase the number of community workers as workers to support the economy in the village. The solution offered to overcome this problem is to develop innovation from catfish into catfish chips that are more delicious, varied and at competitive prices.
The Student Creativity Program (PKM) aims for development training in making catfish chips, marketing management training, training on how to make Business Identification Numbers (NIB) for Home Industry Food Permits (PIRT), and providing capital from BumDes. This PKM has been carried out for -+2 months, namely August to September2023. The community group in this PKM has a total of 8 members after the assistance is carried out, the hope is that it can grow by 80%. This community service program begins with an interview with the Chairperson of the Fish Farmers Association. After that, taking care of permits for related parties, preparing the material and non-material needed in the implementation of PKM, and preparing a coordinating team in PKM. Then an analysis was carried out, namely training assistance in making catfish crackers, marketing management training, training on how to make business licenses. The results of the PKM went smoothly, the openness of the catfish farmers in conveying problems and discussions regarding solutions to problems were well received. Currently, catfish cultivators know how to collaborate with other parties to market and improve online marketing so that catfish chips are better known and have more buyers.
Keywords: Catfish chips, Innovation development, Labeling, Product Marketing
References
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