Strategi Pemasaran Inovatif Juragan Tas: Memahami Kebutuhan Pelanggan dan Menyajikan Solusi yang Unik

Abstract

Abstract: In today’s competitive business environment, companies must be able to implement innovative marketing strategies to survive and thrive. This study aims to analyze how Toko Juragan Tas deeply understands customer needs and develops product solutions according to their needs. Through qualitative research that includes interviews with Toko Juragan Tas management and an in-depth analysis of their marketing strategies, this study reveals several important findings. First, Toko Juragan Tas proactively conducts market analysis and identifies customer segments to identify changing customer trends and preferences. Second, the company develops innovative products that not only meet functional needs but also meet customers’ emotional needs. Third, Toko Juragan Tas implements an effective promotional strategy by combining digital and offline promotional strategies that can reach the target market effectively. Fourth, Toko Juragan Tas utilizes digital technology comprehensively to improve operational efficiency, expand market reach, and provide superior customer experience. The findings of this study provide valuable insights for other business actors in the same or different industries to develop innovative and customer-oriented marketing strategies. This article contributes to the marketing literature by highlighting Toko Juragan Tas’s comprehensive approach to understanding and meeting customer needs uniquely.