Kapitalisasi Budaya Populer Dalam Bentuk Tiktok Di Indonesia
Keywords:
Capitalism, Popular Culture, TikTok Shop, Entertainment Industry, E-commerce.Abstract
Abstract: This paper discusses the impact of capitalism on the development of popular culture, focusing on the TikTok Shop phenomenon in Indonesia. The capitalist economic system influences the entertainment and media industries to create compelling content to increase sales and profits. In China, the application of the capitalist approach in the entertainment industry is supported by large investments and technological growth. TikTok, as a product of popular culture capitalisation, capitalises on the popularity of the TikTok platform to market and sell products. The research method used is library research, which includes the analysis of scientific journal articles, books, and related academic sources. The focus of the research is to understand how capitalism influences the development of the entertainment industry and e-commerce, particularly through TikTok Shop, and how this relates to concerns about local product theft and influences on consumer preferences.
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